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Branding is not 

just a pretty picture...

or a colorful logo

Branding works by DELIVERING the message of what your business or product is, confirming your CREDIBILITY as a business owner, emotionally CONNECTING your target prospects with your product and or service, then MOTIVATING the buyer to adquire your product or service.

 

 ENJOYING this process, creates the user loyalty that would make them  VALUE and pick your product again.